Creating a love affair for home and fashion

Concept Project

Love Affair came to BLVD looking to create branding and e-commerce concepts for their affordable-luxury fashion and home lines.  BLVD first defined Love Affair’s personality to establish the parent company’s voice and message, then applied that branding to create two new brands, Home Love Affair and Fashion Love Affair.  To stand out in highly competitive markets, BLVD’s strategy was to design, build and grow the brand, its products and an audience for life.