A campaign for millennial men and the people who love them

I’M1, a Level Brands (NYSE American: LEVB) subsidiary, came to BLVD looking to introduce their lifestyle brand for millennial men to the global market. Their goal was to establish brand awareness, introduce products and grow a digital audience. Through modern, masculine branding and creative designs influenced by Kathy Ireland, then applied to web development, social media and digital campaigns, the I’M1 brand and man evolved.