Introducing kathy ireland Health & Wellness; sharing dynamic, breakthrough natural hemp products with the world
Isodiol came to BLVD with the goal to develop, brand and market their newest, premium hemp line, kathy ireland Health & Wellness by Isodiol. Working alongside Isodiol and kathy ireland Worldwide, the goal was to create not just beautiful imagery, but powerful educational content to be presented globally. With the Farm Bill not yet having been passed, and the controversy that was involving hemp at that time, it was a project that took thought-out, creative strategy and delivery.
Our team started by working with iconic Kathy Ireland and her powerhouse executive group to determine the appropriate branding design and message. BLVD’s vision was to create powerful platforms where Kathy could voice her advocacy for natural hemp, while also bringing to market the best quality hemp-derived products without any psychoactive effects.
We curated clean, modern and beautiful packaging that was showcased on a complimentary, educational e-commerce website highlighting Kathy Ireland. Social media served as an additional outlet for Kathy to share her voice and products. BLVD collaborated with Isodiol, kathy ireland Worldwide and legal teams to help promote the line and the hemp message on social channels through creative design, account management, digital marketing and influencer outreach. Through strategic planning, diverse marketing and stunning graphics, the results generated excitement and enlightenment of a controversial, now legal, health and wellness product.