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kathy ireland Worldwide

Case Study

Marketing campaigns and advisory services for global licensing empire kathy ireland® Worldwide

BLVD has the honor of working with kathy ireland® Worldwide (kiWW®) where its executives serve as Special Advisors to Kathy Ireland® and VP of Creative Development for Jon Carrasco, Global Creative Director.  Founded in 1993, kiWW® ranks as the 27th largest licensor in the world with over 17,000 products that bare the kathy ireland® name.  According to Forbes, which Kathy has graced the cover of three times, her company sells over $2.6 billion annually.  Kathy Ireland® was also recently added as the first woman to the board of NFL Players Association. Her mentors include Warren Buffet and the late Dame Elizabeth Taylor who she attributes much of her success.

Working directly with Kathy Ireland®, Jon Carrasco, and the kiWW® executive team, BLVD provides brand management and creative services to kiWW® and its licensing partners.  With expert visionary direction, BLVD procures gorgeous designs for products, global reach for digital media and strategic marketing to sell out shows.  BLVD also assists with the creative, management and production of events and expos providing design, photography, videography, influencer and digital marketing.

Every day, BLVD learns and evolves its talents working alongside iconic Kathy Ireland® and her genius team. The experience is both a privilege and a responsibility.  Supermodel turned supermogul – we couldn’t agree more, Forbes.

Client
kathy ireland WORLDWIDE

 

Categories
CREATIVE
PRODUCTION
EVENT MANAGEMENT
PHOTOGRAPHY
VIDEOGRAPHY
PRINT DESIGN
INFLUENCER MARKETING
DIGITAL MARKETING
BRAND MANAGEMENT
SEO

Production + Event Management

Photography

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